Sportswear: From Function to Fashion

Sportswear has come a long way since its humble origins as functional clothing for athletes. The term “sportswear” was originally used to describe casual clothing that is designed to be worn for physical activity and exercise, but it has now evolved to encompass a wider range of styles, including streetwear and athleisure. Whether it be consciously considering improving your lifestyle or searching for magic fit Wizard Athleisure has it all.  We come with the hashtag #Unleashyourmagic.The History and Popularity of Sportswear Fashion

The history of sportswear can be traced back to the late 19th century, when clothing designed specifically for athletic pursuits began to emerge. According to fashion historian Sharon Graubard[1], “The origins of sportswear lie in the increasing popularity of physical activities such as tennis and croquet in Victorian England, and the corresponding need for clothing that was comfortable, practical, and functional”.

As sportswear became more popular, it’s influence on fashion grew. The next major milestone in the evolution of sportswear fashion came in the 80s, when sportswear started to make its way from the gym to the streets. According to fashion commentator Lloyd Boston[2], “Sportswear has become an integral part of the fashion landscape, influencing everything from streetwear to high fashion”. 

Sportswear Fashion as a Lifestyle and Psychology Behind

Today, sportswear is more than just clothing for the gym, it has become a lifestyle. One of the key psychological factors driving the popularity of sportswear as a lifestyle is its association with a healthy and active lifestyle. People today are more conscious about their health and wellness, and sportswear has become a symbol of this. Another psychological factor behind the popularity of sportswear is its association with comfort. According to fashion writer Lauren Sherman[3], “Athleisure has become a lifestyle choice for many consumers, who see sportswear as not only comfortable and functional, but also stylish and on-trend”. Our Comfy Sweater[4] paired with our Comfy Jogger[5] is a classic example which is all about comfort, protection, and style. This Pair is perfect for an off-duty rest day or a comfortable pre-and post-training outfit.

    The entry of sportswear into the world of fashion has been a gradual but significant transformation that has had a major impact on the way we think about and wear clothing. In the past, sportswear was seen as a niche market, designed solely for athletes and fitness enthusiasts. However, in recent years, sportswear has been featured on the runway and in fashion magazines, and it has become a staple of high-end fashion collections. This has helped to further establish sportswear as a legitimate fashion trend, and it has opened the door for new and innovative designs. One of such inspired new design is our Women Impact Seamless Charm Crop Top[6] collection. The perfect crop top to wear on your workout or rest day and move freely, knowing that nothing will limit you.

    In conclusion, sportswear has come a long way since its origins as functional clothing for athletes. Today, sportswear is a major force in the fashion industry, influencing trends, shaping lifestyles, and transforming the way we dress. As fashion commentator Caroline Maguire[7] states, “Sportswear has become a statement, a lifestyle choice, and a symbol of personal identity, proving that what we wear says as much about us as what we do”.         

    [1] Sharon Graubard is a senior director and fashion industry analyst at The NPD Group, a global market research company that provides data and insights on various industries, including fashion.
    [2] Lloyd Boston is a television personality and fashion expert who has appeared on shows such as “What Not to Wear” and “The Today Show”. He is known for his expertise on fashion, style, and personal image.
    [3] Lauren Sherman is a journalist and editor who has written extensively on the fashion industry, including sportswear fashion and she has written articles and essays on the topic of sportswear’s impact on fashion and its growth as a market.
    [7] Caroline Maguire is a fashion and retail expert who has worked in the industry for over 20 years. She is the founder and CEO of Maguire Associates, a consulting firm that provides strategic guidance to fashion and retail companies.

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